The “Why” Behind the Rebrand

Evolution in Progress

“If it ain’t broke, don’t fix it.”

Usually, this phrase is used to back up a claim that change isn’t necessary. It’s supposed to represent a “common sense” take that change for the sake of change itself can cause problems.

What it doesn’t mean is that ALL change is bad.

Twin Feathers has been a trusted name in energy advisory services for over two decades. A few weeks ago, the company announced that it had officially rebranded as Westlark Advisors.

Nothing was “broken.” Nothing needed to be “fixed.”

Instead, this change reflects the company’s growth and evolution. Westlark Advisors has a broader strategic vision, including an expanded global focus and a deeper commitment to helping companies navigate energy markets with clarity, confidence and long-term value.

“Westlark represents more than just a new name — it’s a reflection of who we are and where we’re going.” said JD Buss, President of Westlark Advisors.

This new approach includes a continued emphasis on strengthening client relationships. Westlark Advisors believes that working closely with businesses is key to providing customized advice and solutions that drive measurable results and support long-term growth.

Another facet of this new approach is that Westlark Advisors is focusing greater attention on global markets to provide organizations with the expertise needed to succeed internationally. Their expanded reach allows them to offer guidance to clients as they navigate the complexities of energy markets throughout the world.

“As we expand our focus globally, we’re bringing the same dedication and expertise that have defined our work in the Americas,” said Buss.

To learn more about Westlark Advisors, please visit them at www.westlarkadvisors.com.