Putting Fierce into Practice
In Parts One and Two of this series, we explored Susan Scott’s definition of “fierce” and the seven principles that empower authentic, effective communication. Now, it’s time to take those principles off the page and put them into practice in real-world conversations.
Think about the roadblocks in your business—the elephant in the room no one wants to address, the decision that feels too uncomfortable to make. These are the moments where a fierce conversation can change everything. Scott’s framework gives us the tools to tackle these challenges head-on.
Decide to Be Fierce
Identifying the conversation that needs to happen—and committing to have that conversation—is half the battle. This isn’t easy, but as Susan Scott reminds us: the conversation is the relationship. When we choose authenticity over avoidance, courage over comfort, and connection over convenience, we unlock potential—in ourselves, our teams, and our organizations.
Intentionally Prepare
Don’t just “wing it.” Preparation matters, especially if you’re new to this practice. Before you start:
- Clarify your goal—and what’s at risk if you keep avoiding the issue.
- Check distractions and ego at the door.
- Listen and engage authentically.
Progress Takes Practice
If you’ve been avoiding tough conversations, expect to feel uncomfortable at first. That’s normal. Like any skill, it takes conditioning. Start small: focus on one principle at a time. A simple first step? Practice being fully present. Step away from your computer, silence notifications, and give the person in front of you your undivided attention.
Closing the Loop
Fierce conversations aren’t about being aggressive—they’re about being real. They require courage, clarity, and commitment. When you embrace this approach, you create space for progress, stronger relationships, and better outcomes.
So, what conversation have you been avoiding? And what could change if you decided to make it fierce?
Fierce Conversations – Part Three
By Tina Schmitt
